CASH4LIFE Baseball Program - This is life.

This Cash4Life ad was designed for the Trenton Thunder baseball game program, using a playful visual contrast to capture attention and connect with fans. The concept centered on the difference between an ordinary ballpark hotdog and a fully loaded hotdog with all the fixings.

This visual metaphor reflected the Cash4Life experience: life is better when it’s full of flavor, excitement, and winning. The result was an engaging, on-theme ad that resonated with fans enjoying America’s favorite pastime while imagining what life could possibly be like if they won New Jersey Lottery draw game, Cash4Life.