Jersey Cash 5 - Text Your Win!

For this Jersey Cash 5 push, I designed a flyer centered on the excitement of sharing a winning moment. The concept captures the instant connection players feel when they text friends to tell them, “I just hit JC5!”—a mix of thrill, pride, and community that defines the Lottery’s social experience.

Visually, the layout combines bold, energetic messaging graphics to echo the tone of real-time communication. The design concludes with a practical engagement element—a Buy One, Get One Free coupon—bridging digital excitement with in-store participation. The result is a bright, celebratory piece that connects emotion, design, and incentive in one cohesive message.